By Will Schmidt
At the intersection of sports and technology we see a lot of wearables, partly because it’s a hot trend right now and partly because there’s a lot of room for new innovations. Look no further than Pulse Play and ShotTracker.
I want to encourage you, though, to hear past the noise created by these wearables – there are a lot of sports technologies outside of this market vertical. Now that’s not to say that wearables aren’t worth your time. It’s quite the contrary. I just think it’s important to not let the noise of a majority drown out the voices of others.
Recently, I put out some feelers to unearth some of these smaller, lesser publicized sports technologies and my investigation led me to Dr. Inigo San Millan and Dr. John Hill. Together the two founded a company called MuscleSound while working at the University of Colorado.
At the university the two worked closely with ultrasound technology on competitive cycling teams. As the imaging resolution and functionality for the ultrasound evolved over the years, the doctors one day saw something in their images.
Glycogen: A polysaccharide molecularly similar to starch, constituting the principal carbohydrate storage material in animals and occurring chiefly in the liver, in the muscle…